Thinking about purchasing a brand-new home, condo, or townhome? It’s an exciting journey, but there is a common question many buyers face: Do I really need my own Realtor, or should I just work with the builder’s sales team?
While builders have helpful on-site associates, it is important to understand how the process works to ensure you get the best possible deal.
1. Who Does the Sales Team Represent? 🤝
The friendly sales associate at a new construction site works directly for the builder. Their primary goal is to represent the seller's best interests and sell units as quickly as possible. Having your own agent means you have a trusted fiduciary whose sole job is to advocate for you and navigate the entire process on your behalf.
2. Unlocking "Hidden" Incentives 🎁
Builders often offer perks that aren't publicly advertised. An experienced agent knows exactly what to ask for to maximize your value, including:
- Pricing Credits: Adjustments for lot premiums or specific unit locations.
- Upgrades & Extras: Bonus storage, specific parking spaces, or high-end appliances.
- Financial Perks: Credits toward closing costs, proration of HOA dues, or upgraded finishes.
3. The Myth of the "Commission Discount" 💰
Some buyers assume they can get a lower price by going directly to the builder and "saving" them the commission. However, builders typically build commissions into their overall pricing structure. In fact, builders are often very resistant to lowering sales prices because it creates a "low comparable" for the rest of the community, which hurts the value of their remaining inventory. They would much rather provide incentives or pay a commission than drop the base price.
4. Peace of Mind ✨
Working directly with a seller's agent can leave buyers wondering if they truly got the best deal or if the reward was all on the seller's side. For first-time new construction buyers, especially, having a dedicated expert ensures you aren't leaving money or upgrades on the table.
Planning to buy a new construction property? Reach out to us! We can help you navigate the negotiation process and ensure you are fully represented from day one.
📧 Email us: [email protected]
📞 Call us: (650) 288-3230
Brett Caviness // DRE01935984
Don Straub // DRE01896844
Compass