From Failure to $3 Million: The Redwood City Home That Proved Local Expertise is Everything
The Challenge: A Beautiful Home Stuck on the Market
Imagine putting your prized home on the market, ready for a quick and profitable sale, only to be met with disappointment. That was the situation for the owners of a lovely property at 449 Grand St in Redwood City.
Initially listed for $2.8 million with a different team in April, the house sat on the market for 20 days. While it did attract an offer, it was below the list price, and worse—the buyer ultimately canceled the contract. For the homeowner, it was a frustrating dead end.
After a tough experience, the sellers knew it was time for a change. They needed the team that truly understood the Redwood City market: Caviness, Straub & Associates.
Our Strategy: Simple, Smart Improvements that Buyers Crave
When a listing fails to sell, many people assume it's a market problem. We know better. As local experts who live and work in Redwood City, we understand precisely what buyers in this area are looking for. Our strategy wasn't to wait for the right buyer; it was to create the perfect listing.
In just two weeks, we completely transformed the home inside and out with a series of simple, high-impact improvements designed to maximize value:
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Curb Appeal & Function: We reworked the entire backyard, installing a beautiful grassy lawn play space. For a home of this size, buyers expect a finished space for kids and entertaining—and we delivered.
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Light & Flow: We installed new lighting to ensure every space felt bright and airy.
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Elevated Details: We refinished the hardwood floors to bring out their original depth and charm.
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Privacy & Sophistication: We strategically framed in the primary suite for added privacy and used sophisticated staging to elevate the overall feeling of the home, making it feel perfectly move-in ready.
The Result: $3,000,000 and a Seamless Close
In real estate, going back on the public market after a recent failed listing can be detrimental. To avoid this, we leveraged our strong local network and expertise to secure a phenomenal, off-market result.
The property sold for an incredible $3,000,000—a significant increase above the original list price—with zero contingencies. This strategic move also provided the seller with the necessary time to finalize a complex 1031 exchange, turning a stressful situation into a smooth success.
What the Seller Had to Say:
"We recently relisted our home in Redwood City and decided to work with Don Straub this time. It was such a great experience. He was so easy to work with and very responsive. We had already moved out of state and Don made the process so smooth. He was positive and very proactive in helping us make a few modifications before the house went back on the market. I would highly recommend working with Don and Brett. They were great!" - DA, Redwood City
Ready to Maximize Your Home's Potential?
If your home didn't sell the first time, or if you're just looking to get the highest price in any market, don't leave money on the table. Choosing the right local expert makes all the difference.
Connect with us today for a complimentary private conversation about your home selling goals.
Caviness, Straub & Associates Email us today: [email protected]